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AMR and the environment, in Agriculture and Animal Farming and others

Title or slogan
AMR and the environment, in Agriculture and Animal Farming and others
Publication Year
2025
Leading Institution
Geneva environmental network
Source
- Webpage centralizing information and resources at https://www.genevaenvironmentnetwork.org/resources/updates/antimicrobial-resistance-and-the-environment/#scroll-nav__2
Country/Countries
Switzerland
Original language
English
Campaign link
https://www.genevaenvironmentnetwork.org/resources/updates/antimicrobial-resist…
Objective(s)
To catalyse global, cross-sectoral action to reduce antimicrobial resistance through sustainable practices, environmental protection, and integrated One Health governance.
Target audience
Policy-makers and government authorities
Farmers and food producers
Farmers and livestock producers
Pharmaceutical and food industry representatives
Campaign Scope
International
Communication Channels Used
websites/blogs
Online materials
Online videos
Campaign Material(s)
Events
Website content
Infographic
Video
Key messages
AMR is among the top 10 threats to global health
The environment is both a driver and vector of AMR
A One Health approach is essential—integrating human, animal, and environmental health
Political leadership, regulation, innovation, and responsible business conduct are vital
Antimicrobial effectiveness must be preserved through awareness, access, stewardship, and clean environments.
Campaign Focus
One Health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Animals
Human
Environment
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Single-language with a focused national audience
Clear, concise key message summaries may help reduce misinterpretation.
Labelling a “Resources” section may help users find and use materials more easily.
A central campaign hub or website can improve discoverability and consistency.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
No translation to other languages
Easy to locate materials
Call to Action
Dedicated website or online portal