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AMR EDUCare Project

Title or slogan
AMR EDUCare Project
Publication Year
2023
Leading Institution
Health Care Without Harm (HCWH) Europe
Source
https://www.amreducare.eu/
Country/Countries
Italy
Spain
Portugal
Greece
Hungary
Lithuania
Original language
English
Available Language(s)
English
Spanish
Catalan
Greek
Hungarian
Lithuanian
Campaign link
https://www.amreducare.eu/communication-materials/
Objective(s)
Enhance knowledge and skills in responsible antimicrobial practices among healthcare professionals.

Reduce the spread and exposure to antimicrobial resistance (AMR) through education and training.

Promote behavior change and digital upskilling in antimicrobial prescription, waste management, and patient empowerment.
Target audience
Medical doctors
Pharmacists
Health management professionals
Nurses
Campaign Scope
International
Communication Channels Used
website
Social Media
newsletter
Social Media Used
LinkedIn
X (Twitter)
Campaign Material(s)
Leaflet
Lapbook
poster
Flyers
Video
courses
communication and dissemination plan
Key messages
AMR is a significant global public health threat.

Responsible use of antimicrobials is crucial to combat AMR.

Healthcare professionals play a vital role in preventing AMR through proper prescribing, waste management, and patient education.
Campaign Focus
One Health
Campaign Setting
Hospitals
health centers
Pharmacies
community settings
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
healthcare professionals
Bacteria
Virus
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
Campaign with regular updates
Campaign Start Month
3
Campaign Start Year
2023
Campaign End Year
2025
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Evaluation methods used
Key Performance Indicators (KPIs) to monitor reach
engagement
Community participation in evaluation
Yes
Estimated budget
2 725 973 €
Lack of infection tracking
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Co-designing with target audiences may increase relevance and uptake.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Developing an evaluation plan from the start may support learning and improvement.
High cost
Accessibility
Call to Action
Dedicated website or online portal
Easy to locate materials