Objectives and Target Audience
Objective(s)
"…durch verschiedene Aktionen zur Antibiotika-Woche für ein erhöhtes Bewusstsein im Umgang mit Antibiotika sensibilisieren."
To raise awareness and educate the public on responsible antibiotic use and the dangers of antimicrobial resistance during International Antibiotic Awareness Week.
To raise awareness and educate the public on responsible antibiotic use and the dangers of antimicrobial resistance during International Antibiotic Awareness Week.
Target audience
General public
Parents / Relatives
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Online videos
Online materials
Campaign Material(s)
Leaflets
Posters
Video
Key messages
Antibiotics save lives but must be used responsibly.
Misuse and overuse fuel antimicrobial resistance.
Everyone – professionals, patients, citizens – has a role in AMR prevention.
Misuse and overuse fuel antimicrobial resistance.
Everyone – professionals, patients, citizens – has a role in AMR prevention.
Campaign Focus
One Health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Bacteria
Hands washing
Human
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
Link to videos
Evidence for
Video
Source
Posters/ Leaflets
Evidence for
Leaflet
Document
Source