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Antibiotic resistance is no longer a tomorrow's concern

Title or slogan
Antibiotic resistance is no longer a tomorrow's concern
Publication Year
2023
Leading Institution
LABRIS (National Laboratory Research and Risk Assessment Center)
Source
-https://tervis.postimees.ee/7908253/antibiootikumiresistentsus-pole-enam-homne-mure
Country/Countries
Estonia
Original language
Estonian
Available Language(s)
Estonian
Campaign link
https://tervis.postimees.ee/7908253/antibiootikumiresistentsus-pole-enam-homne-…
Objective(s)
1.Raise public awareness about the risks and global impact of antibiotic resistance.
2.Encourage multi-sector collaboration, promoting coordinated efforts across health, agriculture, and environmental sectors.
3.Empower dialogue among stakeholders (regulators, professionals, industry, public) to explore solutions for managing AMR.
4.Educate on responsible use of antibiotics: Clarify that antibiotics do not treat viral infections. Stress importance of completing prescribed courses. Discourage sharing of antibiotics prescribed to others. Promote proper disposal of expired or leftover drugs at pharmacies or hazardous waste points.
Target audience
General public
Pet owners
Healthcare professionals
Veterinarians and those working in animal health
Regulatory authorities
Environmental
Campaign Scope
National
Communication Channels Used
News media
Public event
Campaign Material(s)
journal post
Key messages
Clarify that antibiotics do not treat viral infections. Stress importance of completing prescribed courses. Discourage sharing of antibiotics prescribed to others. Promote proper disposal of expired or leftover drugs at pharmacies or hazardous waste points.
Campaign Focus
Environment
One Health
Campaign Setting
National Laboratory Research and Risk Assessment Center (LABRIS).
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Events
Information day
Campaign Start Month
11
Campaign Start Year
2023
Campaign End Month
11
Campaign End Year
2023
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Access point for campaign materials not clearly provided
Campaign webpage or dedicated section not visible
Audience-specific content not evident
Feedback or audience involvement not visible
Reporting on results or impact not found
Community voices or lived experiences not included
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Limited inclusion of vulnerable or underrepresented groups may reduce overall effectiveness.
Including screen reader–friendly text or alternative formats may support access for visually impaired users.
Providing sign language interpretation or accurate captions may improve accessibility for people with hearing impairments.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Educational Bias
Inclusivity Bias
Involvement Bias
Language Bias
Location Bias
Perspective Bias
Vulnerable Groups Bias
No dedicated website or central resource
Limited accessibility
Difficult to find materials
In-person events may enhance visibility and local engagement