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Antibiotic resistance research in Estonia

Title or slogan
Antibiotic resistance research in Estonia
Publication Year
2015
Leading Institution
University of Tartu
Source
-https://sisu.ut.ee/amr/
Country/Countries
Estonia
Original language
Estonian
Available Language(s)
Estonian
Contact e-mail
tanel.tenson@ut.ee
Campaign link
https://sisu.ut.ee/amr/
Objective(s)
Increase public awareness of antimicrobial resistance and the prudent use of antimicrobial medicines.
Target audience
General public
Healthcare professionals
Campaign Scope
National
Partners or Allies
Estonian Research Council
Joint Programming Initiative of Antimicrobial Resistance (jpiamr)
Communication Channels Used
websites/blogs
Campaign Material(s)
Youtube videos
Campaign Focus
Human health
Campaign Setting
University
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Campaign Start Month
5
Campaign Start Year
2015
Campaign End Month
6
Campaign End Year
2015
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Single-language with a focused national audience
Subtitles or captions missing, limited or unclear
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Cultural relevance not clearly addressed
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Structural elements missing or unclear
Interactive features not included
Audience-specific content not evident
Feedback or audience involvement not visible
Reporting on results or impact not available
Community voices or lived experiences not included
Outreach activities not documented
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Co-designing with target audiences may increase relevance and uptake.
Limited inclusion of vulnerable or underrepresented groups may reduce overall effectiveness.
Including screen reader–friendly text or alternative formats may support access for visually impaired users.
Providing sign language interpretation or accurate captions may improve accessibility for people with hearing impairments.
Cross-sector collaboration (e.g., health, education, environment) may support integrated approaches like One Health.
Pre-prepared toolkits for specific audiences (e.g., teachers, GPs, NGOs) may boost adoption.
Creative and interactive formats (e.g., games, art, contests) may boost public participation.
Developing an evaluation plan from the start may support learning and improvement.
Collecting feedback (e.g., through short surveys) can inform future efforts.
Including links to scientific sources where relevant may enhance transparency and support users seeking more information.
Providing multilingual subtitles and adapting materials for diverse accessibility needs could help broaden reach and inclusivity.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Inclusivity Bias
Involvement Bias
Language Bias
Location Bias
Perspective Bias
Scientific Basis Bias
Vulnerable Groups Bias
Lack of scientific evidence
Poor visual design
Limited accessibility
No Measurable Outcomes or Evaluation Plan
Outdated information
Dedicated website or online portal
Endorsements by Trusted Institutions