Objectives and Target Audience
Objective(s)
Raise awareness of antibiotic resistance (AMR) for the public or farming community, and promote responsible antimicrobial use.
Emphasise the importance of reducing AMR risks in food and agriculture.
Emphasise the importance of reducing AMR risks in food and agriculture.
Target audience
General public
Farmers and livestock producers
Farmers and food producers
Campaign Scope
International
Communication Strategy
Communication Channels Used
Posters
Campaign Material(s)
Posters
Key messages
Antibiotic resistance is a threat to the environment, animal and human health.
Using antibiotics responsibly is crucial.
Using antibiotics responsibly is crucial.
Campaign Focus
One Health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Animals
Fruits
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents