Objectives and Target Audience
Objective(s)
Raise awareness in Tuscany about rational use of antibiotics.
Align with European Antibiotic Awareness Day and WHO WAAW.
Reduce inappropriate antibiotic use and self-medication.
Strengthen communication between doctors and patients on AMR.
Align with European Antibiotic Awareness Day and WHO WAAW.
Reduce inappropriate antibiotic use and self-medication.
Strengthen communication between doctors and patients on AMR.
Target audience
General public
Healthcare professionals
Patients
Campaign Scope
National
Communication Strategy
Communication Channels Used
website
Campaign Material(s)
Videos
modifiable posters
presentations
Key messages
Antibiotics should be used responsibly and only when prescribed.
They are ineffective against viral infections.
Misuse contributes to antibiotic resistance.
Proper use preserves effectiveness for future generations.
They are ineffective against viral infections.
Misuse contributes to antibiotic resistance.
Proper use preserves effectiveness for future generations.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Video
Document