Objectives and Target Audience
Objective(s)
Potentially:
Provide patients and healthcare providers with a simple, practical tool for the safe and appropriate use of antibiotics.
Encourage reflection before prescribing or taking antibiotics.
Reduce misuse and overuse, thereby lowering the risk of antimicrobial resistance.
Provide patients and healthcare providers with a simple, practical tool for the safe and appropriate use of antibiotics.
Encourage reflection before prescribing or taking antibiotics.
Reduce misuse and overuse, thereby lowering the risk of antimicrobial resistance.
Target audience
Healthcare professionals
Campaign Scope
National
Communication Strategy
Campaign Material(s)
Checklist
Campaign Focus
Human health
Campaign Setting
health facilities
National public health communication
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Bacteria
Pill/capsule icons
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adults
Diversity and Inclusion
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Check list
Evidence for
checklist
Document