Objectives and Target Audience
Objective(s)
To increase awareness of global antibiotic resistance and to encourage best practices in order to avoid the further emergence and spread of antibiotic resistance.
Target audience
General public
Healthcare professionals
Policy-makers and government authorities
Agriculture professionals
Veterinarians and those working in animal health
Campaign Scope
International
Collaborations
Partners or Allies
Food and Agriculture Organization of the United Nations (FAO)
UN Environment Programme (UNEP)
World Organisation for Animal Health (WOAH)
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Leaflets
Article
Key messages
Antibiotics are a precious resource and must be preserved.
Use antibiotics only to treat bacterial infections, and only when prescribed by a certified health professional.
Never share antibiotics.
Always complete the full course of treatment — do not save antibiotics for future use.
Use antibiotics only to treat bacterial infections, and only when prescribed by a certified health professional.
Never share antibiotics.
Always complete the full course of treatment — do not save antibiotics for future use.
Campaign Focus
One Health
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Dissemination and Sustainability
Replicability
Yes
Lessons and Observations
Documents
Documents
Leaflet
Links to articles
Evidence for
Articles
Source