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Antibiotika eller ej? - Hoste generer - men antibiotika hjælper sjældent (Antibiotics—or Not? – Coughing is annoying - but antibiotics rarely help)

Title or slogan
Antibiotika eller ej? - Hoste generer - men antibiotika hjælper sjældent (Antibiotics—or Not? – Coughing is annoying - but antibiotics rarely help)
Publication Year
2015
Leading Institution
Indenrigs- og Sundhedsministeriet (Danish Ministry of the Interior and Health)
Source
Web: https://www.antibiotikaellerej.dk/
Country/Countries
Denmark
Original language
Danish
Available Language(s)
Danish
Contact e-mail
serum@ssi.dk
Campaign link
https://www.antibiotikaellerej.dk/kampagner/hoste
Objective(s)
To inform that antibiotics are ineffective for most coughs (which are usually viral) and to reduce unnecessary antibiotic use, thereby minimizing side effects and resistance development.
Target audience
General public
Patients
Campaign Scope
National
Partners or Allies
Sundhedsstyrelsen (The Danish Health Authority)
Lægemiddelstyrelsen (Danish Medicines Agency)
Statens Serum Institut (SSI)
Dansk Selskab for Almen Medicin (DSAM)
Lægeforeningen (Danish Medical Association)
Apotekerforeningen (Danish Association of Pharmacies)
Danske Regioner (Danish Regions)
Communication Channels Used
website
Campaign Material(s)
Leaflets
Posters
Dialogue sheet
Videos
Key messages
Antibiotika virker aldrig på virus (Antibiotics never work on viruses.)

Antibiotika virker kun begrænset på lette bakterieinfektioner (Antibiotics have only a limited effect on mild bacterial infections.)

Antibiotika har bivirkninger (Antibiotics have side effects.)

Antibiotika giver risiko for resistente bakterier (Antibiotics pose a risk of creating resistant bacteria.)
Campaign Focus
Human health
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
person coughing
Educational model applied
Transmissive
Continuity strategy
One-off campaign
Campaign Start Year
2015
Campaign End Year
2015
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Accessible formats for visually impaired users not provided
Accessible formats for hearing impaired users not provided
Single-language with a focused national audience
Uncertain whether materials are suitable for reuse
Outreach activities not documented
Feedback or audience involvement not visible
Usage rights or licensing not identified
Minimal information on campaign on the dedicated section
Clear, concise key message summaries may help reduce misinterpretation.
Involvement Bias
Evaluation Absence Bias
Language Bias
Limited accessibility
Not found measurable outcomes or evaluation plan
Clear messaging