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Antibiotika eller ej? - Urinvejsinfektioner hos yngre og ældre (Antibiotics—or Not? – Urinary tract infections in young and old)

Title or slogan
Antibiotika eller ej? - Urinvejsinfektioner hos yngre og ældre (Antibiotics—or Not? – Urinary tract infections in young and old)
Publication Year
2016
Leading Institution
Indenrigs- og Sundhedsministeriet (Danish Ministry of the Interior and Health)
Source
Web: https://www.antibiotikaellerej.dk/
Country/Countries
Denmark
Original language
Danish
Available Language(s)
Danish
Contact e-mail
serum@ssi.dk
Campaign link
https://www.antibiotikaellerej.dk/
Objective(s)
To reduce unnecessary antibiotic treatments for urinary tract infections—especially in young and elderly women—to avoid side effects and slow the development of resistant bacteria.
Target audience
Women under 30 years old
Women over 70 years old
Campaign Scope
National
Partners or Allies
Sundhedsstyrelsen (The Danish Health Authority)
Lægemiddelstyrelsen (Danish Medicines Agency)
Statens Serum Institut (SSI)
Dansk Selskab for Almen Medicin (DSAM)
Lægeforeningen (Danish Medical Association)
Apotekerforeningen (Danish Association of Pharmacies)
Danske Regioner (Danish Regions)
Communication Channels Used
website
Campaign Material(s)
Leaflets
Key messages
Urinvejsinfektioner rammer mange kvinder – især kvinder under 30 og over 70 år. (Urinary tract infections affect many women – especially women under 30 and over 70 years of age.)

Ofte er antibiotisk behandling ikke nødvendig. (Often antibiotic treatment is not necessary.)

Overbehandling med antibiotika kan føre til unødvendige bivirkninger og udvikling af resistente bakterier. (Overtreatment with antibiotics can lead to unnecessary side effects and the development of resistant bacteria.)
Campaign Focus
Human health
Campaign Setting
Community
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Continuity strategy
One-off campaign
Campaign Start Year
2016
Campaign End Year
2016
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Accessible formats for visually impaired users not provided
Single-language with a focused national audience
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Feedback or audience involvement not visible
Minimal information on campaign on the dedicated section
Involvement Bias
Evaluation Absence Bias
Language Bias
Limited reach / Single channel
Limited accessibility
Not found measurable outcomes or evaluation plan
Clear messaging