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Antibiotika-Kampagne in NRW - Harnwegsinfektionen

Objective(s)
To promote the responsible use of antibiotics.
Target audience
General public
Campaign Scope
Regional
Partners or Allies
Ärztekammer Nordrhein
Kassenärztliche Vereinigung Nordrhein (KV Nordrhein)
Apothekerkammer Nordrhein
Krankenhausgesellschaft Nordrhein-Westfalen (KGNW)
Communication Channels Used
Leaflets
Printed materials
Campaign Material(s)
Leaflets
Key messages
Antibiotics are ineffective against viruses
Overly careless use of antibiotics has led to many of these medications no longer working reliably
Campaign Focus
Human health
Campaign Setting
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Campaign Start Year
2022
Campaign End Year
2022
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Identified gaps
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Outreach activities not documented
Usage rights or licensing not identified
Funding details not disclosed.
Reporting on results or impact not found
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
Identified biases
Disability Accessibility Bias
Involvement Bias
Evaluation Absence Bias
Identified Weaknesses
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
Identified Strengths
Clear messaging
Dedicated website or online portal
Multilingual Accessibility