Objectives and Target Audience
Objective(s)
To generate awareness regarding the importance of the correct use of antibiotics
Target audience
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Videos
Key messages
So that antibiotics remain to work, we need to use them correctly.
We should manage today so that we can still have a future with antibiotics working.
Help to keep antibiotics working for all of us.
The correct use of antibiotics is important for us and our pets.
We should manage today so that we can still have a future with antibiotics working.
Help to keep antibiotics working for all of us.
The correct use of antibiotics is important for us and our pets.
Campaign Focus
Human health
Animal health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human
Animals
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Videos: Sensibilisierungskampagne Antibiotika
Evidence for
Videos
Document