Objectives and Target Audience
Objective(s)
Aims to raise awareness among the entire Swiss population about the proper and responsible use of these drugs
Target audience
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
TV
Posters
Banners
Online videos
Campaign Material(s)
Leaflets
Video
Posters
Key messages
Antibiotics kill bacteria — not viruses.
Only use antibiotics when prescribed.
Always follow the exact dosage and duration.
Never share or save antibiotics.
Incomplete treatments lead to resistance.
Resistance comes from bacteria, not people.
Resistant bacteria can spread to anyone.
Food and animals can carry resistant bacteria.
Cook food properly to reduce risk.
Dispose of leftover antibiotics safely — not in the trash.
Travel can increase exposure to resistant bacteria.
Antibiotic use affects people, animals, and the environment.
Everyone shares responsibility — humans and vets alike.
Only use antibiotics when prescribed.
Always follow the exact dosage and duration.
Never share or save antibiotics.
Incomplete treatments lead to resistance.
Resistance comes from bacteria, not people.
Resistant bacteria can spread to anyone.
Food and animals can carry resistant bacteria.
Cook food properly to reduce risk.
Dispose of leftover antibiotics safely — not in the trash.
Travel can increase exposure to resistant bacteria.
Antibiotic use affects people, animals, and the environment.
Everyone shares responsibility — humans and vets alike.
Campaign Focus
One Health
Campaign Setting
Media and Public outreach
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human
Pill/capsule icons
Animals
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Video - Campaign
Evidence for
Video
Document
Spanish - Antibiotics: Use them properly, it's important – Fact Sheets
Evidence for
Leaflet
Multilingual
Document
Portuguese - Antibiotics: Use them properly, it's important – Fact Sheets
Evidence for
Leaflet
Multilingual
Document
Antibiotics: Use them properly, it's important – Fact Sheets in other languages
Evidence for
Educational content
Multilingual
Document
Poster/ image
Evidence for
Poster
Document