Objectives and Target Audience
Objective(s)
To provide information about how antibiotics work, the importance of correct use, and measures To prevent resistance.
Target audience
General public
Campaign Scope
National
Collaborations
Partners or Allies
Nasjonalt senter for antibiotikabruk i sykehus (NSAS)
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Web
Key messages
Potentially:
1."Antibiotika er blant de aller viktigste medisinske oppdagelsene, og har bidratt til bedre folkehelse og økt levealder."
"Antibiotics are among the most important medical discoveries, and have contributed to improved public health and increased life expectancy."
2. "Men antibiotika er en begrenset ressurs – bruker vi for mye, slutter det å virke."
"But antibiotics are a limited resource – if we use too much, they stop working."
3. "Hva er antibiotika?
Antibiotika er et fellesnavn på medisiner som brukes til å behandle infeksjoner forårsaket av bakterier."
"What are antibiotics?
Antibiotics are a common name for medications used to treat infections caused by bacteria."
4. "Hva er antibiotikaresistens?
Antibiotikaresistens er en av vår tids største globale helseutfordringer, og utfordringen må møtes med kunnskap. "
"What is antibiotic resistance?
Antibiotic resistance is one of the greatest global health challenges of our time, and the challenge must be met with knowledge."
5."Når er det nødvendig med antibiotika?
Noen infeksjoner som skyldes bakterier må behandles med antibiotika for å kurere infeksjonen, lindre plager eller hindre langvarig sykdom eller skader."
"When are antibiotics necessary?
Some infections caused by bacteria must be treated with antibiotics to cure the infection, relieve symptoms, or prevent long-term illness or injury."
6."Hvordan bruker jeg antibiotika?
Har legen vurdert at du har en infeksjon som må behandles med antibiotika er det viktig at du tar antibiotikakuren som foreskrevet av legen."
"How do I use antibiotics?
If your doctor has determined that you have an infection that needs to be treated with antibiotics, it is important that you take the antibiotic course as prescribed by your doctor."
1."Antibiotika er blant de aller viktigste medisinske oppdagelsene, og har bidratt til bedre folkehelse og økt levealder."
"Antibiotics are among the most important medical discoveries, and have contributed to improved public health and increased life expectancy."
2. "Men antibiotika er en begrenset ressurs – bruker vi for mye, slutter det å virke."
"But antibiotics are a limited resource – if we use too much, they stop working."
3. "Hva er antibiotika?
Antibiotika er et fellesnavn på medisiner som brukes til å behandle infeksjoner forårsaket av bakterier."
"What are antibiotics?
Antibiotics are a common name for medications used to treat infections caused by bacteria."
4. "Hva er antibiotikaresistens?
Antibiotikaresistens er en av vår tids største globale helseutfordringer, og utfordringen må møtes med kunnskap. "
"What is antibiotic resistance?
Antibiotic resistance is one of the greatest global health challenges of our time, and the challenge must be met with knowledge."
5."Når er det nødvendig med antibiotika?
Noen infeksjoner som skyldes bakterier må behandles med antibiotika for å kurere infeksjonen, lindre plager eller hindre langvarig sykdom eller skader."
"When are antibiotics necessary?
Some infections caused by bacteria must be treated with antibiotics to cure the infection, relieve symptoms, or prevent long-term illness or injury."
6."Hvordan bruker jeg antibiotika?
Har legen vurdert at du har en infeksjon som må behandles med antibiotika er det viktig at du tar antibiotikakuren som foreskrevet av legen."
"How do I use antibiotics?
If your doctor has determined that you have an infection that needs to be treated with antibiotics, it is important that you take the antibiotic course as prescribed by your doctor."
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
patients at a doctor consultation
Pill/capsule icons
Human with a cold
Human taking medication
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
Antibiotic-free prescription respiratory infection
Evidence for
Leaflet
Document
Source
What are antibiotics? Web information link
Evidence for
Information text
Antibiotic-free prescription urinary track infection
What is antibiotic resistance? Web information link
Evidence for
Information text
When are antibiotics necessary? Web information link
Evidence for
Information text
How do I use antibiotics? Web information link
Evidence for
Information text
How to get your child to take penicillin? Web and PDF
Evidence for
Information text
Document
Penicillin allergy - Web information link
Evidence for
Information text
Is it important to complete the course? - Web information link
Evidence for
Information text