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Antimicrobial Resistance (AMR) - A serious threat to human & animal health

Title or slogan
Antimicrobial Resistance (AMR) - A serious threat to human & animal health
Campaign Keywords
Antimicrobials
health protection
Animal health
best practices
health
Publication Year
2017
Leading Institution
Food and Agriculture Organization of the United Nations.
Source
- Webpage https://openknowledge.fao.org/items/e3c2f517-9431-42e5-af2a-8bcae29658cf
- Permanent link at https://openknowledge.fao.org/items/e3c2f517-9431-42e5-af2a-8bcae29658cf
Country/Countries
International
Original language
English
Contact e-mail
FAO-HQ@fao.org
Campaign link
https://openknowledge.fao.org/server/api/core/bitstreams/de3cc1ee-c107-4570-b71…
https://openknowledge.fao.org/items/e3c2f517-9431-42e5-af2a-8bcae29658cf
Objective(s)
Raise awareness about antimicrobial resistance (AMR).
Encourage responsible antimicrobial use in agriculture or veterinary settings.
Visually communicate the urgency and impact of AMR to a broad audience.
Target audience
General public
Campaign Scope
International
Communication Channels Used
Online materials
Campaign Material(s)
Online poster
Key messages
AMR is a serious and growing threat.
Use antimicrobials responsibly to preserve their effectiveness.
Everyone has a role to play in fighting AMR, especially in agriculture.
Campaign Focus
One Health
Campaign Setting
Nursing homes
Elder care environments
Geriatric wards
Assisted living facilities
Outpatient care
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Animals
Human silhouettes
Pill/capsule icons
Bacteria
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Campaign Start Year
2017
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Single-language with a focused national audience
No text explanation or supporting context provided
Clear, concise key message summaries may help reduce misinterpretation.
Labelling a “Resources” section may help users find and use materials more easily.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
No translation to other languages
Easy to locate materials
Call to Action