Objectives and Target Audience
Objective(s)
Raise awareness of antimicrobial resistance (AMR).
Promote evidence- and science-based information.
Equip individuals, organizations, and networks with tools for media engagement on AMR at all levels.
Coordinate and unify messaging across sectors.
Combat misinformation and dispel myths.
Promote evidence- and science-based information.
Equip individuals, organizations, and networks with tools for media engagement on AMR at all levels.
Coordinate and unify messaging across sectors.
Combat misinformation and dispel myths.
Target audience
General public
Policy-makers and government authorities
Individuals and organizations engaged in AMR awareness
Media
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
toolkit
Key messages
AMR is a priority issue requiring public awareness.
Messages should be simple, consistent, and clear.
Use common definitions and terminology across sectors.
Emphasize science- and evidence-based information.
Messages should be simple, consistent, and clear.
Use common definitions and terminology across sectors.
Emphasize science- and evidence-based information.
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Participatory
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Antimicrobial resistance toolkit for media engagement EN
Evidence for
toolkit
Document