Objectives and Target Audience
Objective(s)
Promote evidence-based and rational use of antibiotics through education and clinical guidance.
Target audience
Primary care professionals such as GPs or pharmacists
Campaign Scope
National
Communication Strategy
Communication Channels Used
Social Media
Campaign Material(s)
Podcast
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents