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Bakterier i urinen hos äldre (Bacteria in the urine of the elderly- Series of multilingual posters)

Title or slogan
Bakterier i urinen hos äldre (Bacteria in the urine of the elderly- Series of multilingual posters)
Leading Institution
Strama Gävleborg
Source

-Page from Strama portal: https://strama.se/informations-utbildningsmaterial/informationsmaterial/lokalt-framtaget-material/
-Page from region Gavlerg centralizing several resources, including materials to be printed and available online and online

More+ -Page from Strama portal: https://strama.se/informations-utbildningsmaterial/informationsmaterial/lokalt-framtaget-material/
-Page from region Gavlerg centralizing several resources, including materials to be printed and available online and online trainings: https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapsstod-och-rutiner/smittskydd/strama/
-Posters for, for example, waiting rooms. "Bacteria in the urine of the elderly - why don't everyone get antibiotics?" Available in several different languages: https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapsstod-och-rutiner/smittskydd/strama/trycksaker-och-informationsmaterial/affisch-bakterier-i-urinen/
Country/Countries
Sweden
Original language
Swedish
Available Language(s)
Swedish
Contact e-mail
strama@regiongavleborg.se
Campaign link
https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapssto…
https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapssto…
Objective(s)
1. Educate on the normalcy of bacteria in the urine of elderly people.
2. Discourage unnecessary use of antibiotics.
3. Increase awareness of antibiotic resistance and its consequences.
Target audience
Nurses
Healthcare professionals
Elderly people
Campaign Scope
Regional
Communication Channels Used
Printed materials
Posters
Campaign Material(s)
Posters
Key messages
Potentially:
1. Bacteria in urine is common and often harmless in the elderly.
2. Not everyone needs antibiotics.
3. Antibiotics can: Cause side effects. Disrupt protective bacterial flora Drive antibiotic resistance
4. Use antibiotics only when truly necessary.
Campaign Focus
Human health
Campaign Setting
Nursing homes
Elder care environments
Geriatric wards
Assisted living facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Icongraphy
Educational model applied
Transmissive
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Content usage license
Free
Campaign Status
Active
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
1. No evaluation component described or implied.
2. No tracking of behavior change or antibiotic prescribing patterns.
3. No supporting visuals or statistics that could enhance engagement.
4. No multi-format adaptation (e.g., mobile, online, training modules).
5. No explicit feedback mechanism or follow-up strategy.
6. No link to additional resources (websites, QR codes).
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
1. Simple messaging can reinforce broader campaigns, but: Follow-up tools or resources are essential for deeper learning. Posters work best when embedded in a larger educational ecosystem.
2. Multilingual accessibility is a step forward but requires cultural tailoring and context-specific advice.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Scientific Basis Bias
Vulnerable Groups Bias
1. Assumes audience is open to messaging without resistance.
2. Lacks sensitivity to cases where bacteria may signal early complications.
3. Uses a generalized message not tailored to specific conditions or contexts.



Limited feedback loop
Limited accessibility
Limited reach / Single channel
1.Overly simplistic — lacks nuance for clinical interpretation.
2. No actionable advice for caregivers or patients.
3. Limited educational value beyond the core message.
4. No guidance on what to do instead of prescribing antibiotics.
Dedicated website or online portal
Easy to locate materials
Call to Action
1. Clear, concise message well-suited for quick consumption.
2. Addresses common misconception about urine bacteria and antibiotics.
3. Reinforces national stewardship objectives on antibiotic resistance.