Bli en antibiotikasmart skola (Become an antibiotic-smart school)

Objectives and Target Audience

Objective(s)

1. Increase knowledge about antibiotics, infections, and resistance among students and staff. Help students and staff understand the serious consequences of antibiotic resistance and how we can all help reduce the problem.
2. Encourage schools to serve as role models in antibiotic-smart behaviors.
3. Integrate these topics into regular curriculum and extra-curricular school activities.
4. Provide opportunities for tomorrow's adults to make wise choices that contribute to reduced infection spread and wise antibiotic use.
5. Show the way for other schools and other actors in society by getting involved and sharing your experiences.

Target audience

School Students

Teachers

Campaign Scope

National

Communication Strategy

Communication Channels Used

websites/blogs

Posters

Press releases

Presentations

Campaign Material(s)

Educational videos

Website content

E-learning material

Key messages

Schools have a key role to play in an antibiotic-smart society. By becoming an antibiotic-smart school, you can help raise awareness about antibiotic resistance and inspire students and staff to become active, informed citizens. Together, we can create a future where antibiotics work when we really need them. (Source: https://www.folkhalsomyndigheten.se/antibiotikasmart-sverige/bli-antibiotikasmart/skola/)

Campaign Focus

Human health

Campaign Setting

Schools

Design and Content

Use of Scientific Evidence

Implicit Evidence-Based Messaging

Visual and Symbolic Elements

People

Environment

Pedagogical Approach

Educational model applied

Participatory

Constructivist

Transmissive

Content Complexity Level

Basic

Adaptation to Educational Levels

Adolescents

Diversity and Inclusion

Content accessibility

Diversity and Inclusion

Yes

Diversity and Inclusion

Plain language

Involvement of Vulnerable Groups

Cultural Sensitivity and Contextualization

Yes

Dissemination and Sustainability

Continuity strategy

Campaign with regular updates

Replicability

Yes

Content usage license

Free

Campaign Status

Active

Impact Evaluation

Measured results

1. No explicit figures are published regarding: Number of participating schools; Student or staff reach; Pre/post knowledge gains; Behavioral or hygiene improvements.
2. The focus is on curriculum resources, activity guides, and support materials, not on evaluation or outcome reporting.

Funding

Estimated budget

2 200 000 €

Lessons and Observations

Identified gaps

No scientific evidence or references, unclear if evidence-based

Credibility assumed due to source, no references

Partial translation for multilingual target audience

Subtitles or captions missing, limited or unclear

Accessible formats for hearing impaired users not provided

Accessible formats for visually impaired users not provided

Key messages not clearly indicated

Frequently Asked Questions (FAQs) section not included

1. Engagement with student health services or infection control units could be strengthened via deeper collaboration.
2. There is potential to contribute to research and innovation through classroom-based studies or curriculum development projects.

Lessons learned

Using plain language and visual aids can support health literacy.

Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.

Limited inclusion of vulnerable or underrepresented groups may reduce overall effectiveness.

"Listen" button available improves accessibility for different audience

Partnering with schools, municipalities, and local groups may enhance credibility and distribution.

Pre-prepared toolkits for specific audiences (e.g., teachers, GPs, NGOs) may boost adoption.

A central campaign hub or website can improve discoverability and consistency.

Creative and interactive formats (e.g., games, art, contests) may boost public participation.

1. Consider integrating a monitoring and evaluation (M&E) framework to capture: How many schools adopted the program; Engagement metrics (e.g. number of lessons implemented); Outcome indicators (e.g. increases in hygiene knowledge or changes in sick-leave patterns among students).
2. Subject integration enriches learning by connecting health, biology, environment, and social responsibility.
3. Recognition (diplomas) motivate schools and provide visibility to good practices.

Identified biases

Digital Access Bias

Digital Literacy Bias

Disability Accessibility Bias

Evaluation Absence Bias

Inclusivity Bias

Involvement Bias

Language Bias

Scientific Basis Bias

Vulnerable Groups Bias

1. Selection bias: Schools opting in may be more proactive or better resourced.
2. Representation bias: Frontline teachers or marginalized student voices may be overlooked if leadership-led.
3. Engagement bias: Variation in participation across subjects, student groups, or parental involvement.

Identified Weaknesses

Unclear or confusing messaging

Limited accessibility

Limited feedback loop

No Measurable Outcomes or Evaluation Plan

1. The absence of metrics suggests a focus on resource dissemination over impact evaluation.
2. External collaborations (with universities, science centers) may enhance credibility and engagement but are not clearly involved.
3. Unclear about ways to involve parents.
4. Lack of clear quantitative evaluation of impact (e.g., knowledge improvement or behavior change).
5. Risk of inconsistent application without ongoing support and engagement structures.
6. Potential oversight of student feedback mechanisms, if primarily staff-driven.

Identified Strengths

Dedicated website or online portal

Easy to locate materials

Endorsements by Trusted Institutions

1. Strong curriculum alignment, educational guidance, and structured activity suggestions.
2. Multilevel involvement across students, staff, leadership, and parents.
3. Access to diverse dedicated materials, including multimedia tools and interactive games.
4. Peer-sharing framework encourages community and cross-school learning.
5. Interactive learning tools (repurposed): The inclusion of interactive games, quizzes, and hands-on experiments enhances student engagement and promotes retention of key concepts.
6. Curriculum integration: Activities and lesson guides (e.g., e-Bug, “Drugs vs. Bugs” game) are aligned with biology, hygiene, and sustainability instruction—making them easy to incorporate into regular teaching.
7. Recognition through certification: Schools that meet the seven defined criteria can be formally recognized as “Antibiotic‑Smart Schools,” providing motivation and external credibility.

Documents