Bli en Friskare förskola (Become a Healthier Preschool)

Objectives and Target Audience

Objective(s)

1. Strengthen infection prevention and responsible antibiotic use in preschool settings.
2. Foster early awareness and meaningful behaviors among staff, children, and parents.
3. Integrate antibiotic-smart routines within daily preschool operations and policies.

Target audience

Preschools

Teachers

assistants

Parents / Relatives

Campaign Scope

National

Collaborations

Partners or Allies

Vinnova

RISE – Research Institutes of Sweden

Municipalities and Regions

Communication Strategy

Communication Channels Used

websites/blogs

Campaign Material(s)

E-learning Infection in preschool

Posters

Educational videos

Stories

Publications

Key messages

- By working with AntibioticSmart Sweden's criteria for a Healthier Preschool, you can contribute to fewer infections, reduced spread of infection and thus reduced need for antibiotics.
- This in turn promotes the health of both children and staff, and can contribute to children being able to participate in educational activities to a greater extent. In addition, a reduced spread of infection helps children, staff and relatives avoid infections and unnecessary antibiotic treatments.

Campaign Focus

Human health

Campaign Setting

Preschools

Design and Content

Use of Scientific Evidence

Implicit Evidence-Based Messaging

Visual and Symbolic Elements

People

Environment

Pedagogical Approach

Educational model applied

Transmissive

Participatory

Content Complexity Level

Intermediate

Diversity and Inclusion

Content accessibility

Yes

Content accessibility

Plain language

Diversity and Inclusion

Involvement of Vulnerable Groups

Cultural Sensitivity and Contextualization

Yes

Dissemination and Sustainability

Continuity strategy

Campaign with regular updates

Replicability

Yes

Content usage license

Free

Campaign Status

Active

Impact Evaluation

Evaluation methods used

Reach/engagement

Community participation in evaluation

Funding

Estimated budget

2 200 000 €

Lessons and Observations

Identified gaps

Credibility assumed due to source, no references

Accessible formats for hearing impaired users not provided

Key messages not clearly indicated

Interactive features not included

Reporting on results or impact not found

Outreach activities not documented

1. Parent engagement depth: Materials may lack structured mechanisms to involve parents in feedback or co-creation.
2. Monitoring tools: Audit or surveillance mechanisms for infection trends in preschool likely underdeveloped.
3. Digital inclusion: Centers with lower digital access may struggle with accessing/adapting materials.

Lessons learned

1. Early habit formation is key: Engaging children and parents early supports long-term antibiotic-smart behaviors.
2. Visual works: Simple reward systems (stickers, posters) support participation, especially among young children.
3. Needs structural support for sustainability: Continuous monitoring, feedback loops, and re-certification enhance long-term impact.

Identified biases

Digital Access Bias

Digital Literacy Bias

Disability Accessibility Bias

Evaluation Absence Bias

1. Selection bias: Participating preschools may have more resources or motivation than average.
2. Staff representation bias: Focus on managers/hygiene leads may underrepresent assistant teachers or daily implementers.
3. Family engagement bias: Preschools serving diverse or under-resourced demographics may participate less fully.

Identified Weaknesses

Unclear or confusing messaging

No Measurable Outcomes or Evaluation Plan

1. Evaluation Limits: Lack of quantitative data on infection reduction or behavior changes among children.
2. Resource Constraints: Smaller or resource-limited preschools may struggle to implement full criteria.
3. Follow‑up Consistency: Without ongoing monitoring, adherence may diminish over time.

Identified Strengths

1. Child-friendly educational tools: Visuals and story-based materials suit preschool environments.
2. Integration into routines: Hygiene steps embedded into daily preschool schedules.
3. Parent–staff collaboration: Promotes a shared culture of hygiene between home and preschool.

Documents