Objectives and Target Audience
Objective(s)
Raise awareness in Switzerland about the global threat of AMR.
Translate scientific research into public knowledge.
Support WHO’s global WAAW campaign through Swiss outreach.
Translate scientific research into public knowledge.
Support WHO’s global WAAW campaign through Swiss outreach.
Target audience
Healthcare professionals
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Videos
Key messages
AMR is one of the greatest global health challenges.
Prevention, stewardship, and research are key to addressing AMR.
Collaboration between scientists, healthcare workers, policymakers, and the public is needed.
Prevention, stewardship, and research are key to addressing AMR.
Collaboration between scientists, healthcare workers, policymakers, and the public is needed.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
bacterial
Bacteria
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adults
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Videos
Evidence for
Video
Document