Objectives and Target Audience
Objective(s)
To promote the optimal use of antibiotics among both healthcare professionals and the general public, preserving their effectiveness by avoiding unnecessary or inappropriate use.
Target audience
Healthcare professionals
General public
Campaign Scope
Local/Community
Collaborations
Partners or Allies
Colegio Oficial de Farmacéuticos de Barcelona
Communication Strategy
Communication Channels Used
Intranet
screensavers
Hospital TV screens
Social Media
Pharmacy bags
Campaign Material(s)
poster
Key messages
For the general public:
“Evita la automedicación” (Avoid self-medication)
“Los antibióticos no curamos procesos virales” (Antibiotics don’t cure viral infections)
Raising awareness about when antibiotics are appropriate or not
For healthcare professionals:
Promote evidence-based antibiotic prescribing
“Consulta las guías locales. Para escoger el tratamiento empírico óptimo hay que considerar la epidemiología local”
(Check local guidelines; choosing optimal empirical treatment requires considering local epidemiology)
“Evita la automedicación” (Avoid self-medication)
“Los antibióticos no curamos procesos virales” (Antibiotics don’t cure viral infections)
Raising awareness about when antibiotics are appropriate or not
For healthcare professionals:
Promote evidence-based antibiotic prescribing
“Consulta las guías locales. Para escoger el tratamiento empírico óptimo hay que considerar la epidemiología local”
(Check local guidelines; choosing optimal empirical treatment requires considering local epidemiology)
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Pharmacies
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site