Objectives and Target Audience
Objective(s)
To raise awareness among the population about the serious public health crisis caused by the development of AMR due to their misuse.
Target audience
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
Social Media
Podcast
Posters
Whatsapp
Leaflets
press release
Campaign Material(s)
Video
Leaflet
Podcast
Stickers
Key messages
The prudent use of antibiotics is vital for health.
The most frequent errors include self-medication, taking antibiotics to treat flu or colds, or not completing the course prescribed by the doctor.
The misuse of antibiotics can make bacterial infections increasingly difficult to treat, leading to serious complications, prolonged hospitalizations, and even the patient's death.
The most frequent errors include self-medication, taking antibiotics to treat flu or colds, or not completing the course prescribed by the doctor.
The misuse of antibiotics can make bacterial infections increasingly difficult to treat, leading to serious complications, prolonged hospitalizations, and even the patient's death.
Campaign Focus
Human health
Documents
Documents
Poster
Document
Leaflet
Document
Song ‘Resistiré’
Stickers Whatsapp
Document