Objectives and Target Audience
Objective(s)
increasing awareness about the importance of handwashing with soap
as an effective and affordable way to prevent diseases and save lives.
as an effective and affordable way to prevent diseases and save lives.
Target audience
General public
Campaign Scope
Regional
Communication Strategy
Communication Channels Used
Printed materials
websites/blogs
Campaign Material(s)
Infographic
Key messages
Ensure handwashing policies and programs are inclusive to all individuals.
Establish accessible and appropriate places to wash hands in households, schools, workplaces, health facilities, and other community spaces
Conduct further research on handwashing inequities in different settings
Promote effective and inclusive handwashing behavior change in research and policies
Establish accessible and appropriate places to wash hands in households, schools, workplaces, health facilities, and other community spaces
Conduct further research on handwashing inequities in different settings
Promote effective and inclusive handwashing behavior change in research and policies
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents