Objectives and Target Audience
Objective(s)
Raise awareness on the importance of handwashing with soap.
Highlight the link between handwashing, food safety, and health.
Encourage sustainable hygiene behaviour change globally.
Highlight the link between handwashing, food safety, and health.
Encourage sustainable hygiene behaviour change globally.
Target audience
General public
Healthcare professionals
Campaign Scope
International
Communication Strategy
Communication Channels Used
website
Social Media
Campaign Material(s)
fact sheets
Posters
activity guides
infographics
toolkits
social media cards.
Key messages
Handwashing with soap is one of the most effective ways to prevent disease.
Good hand hygiene is essential in preparing and eating food safely.
Clean hands protect health and save lives.
Good hand hygiene is essential in preparing and eating food safely.
Clean hands protect health and save lives.
Campaign Focus
Human health
Campaign Setting
Community
Healthcare facilities
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
People
Hands
Hands washing
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Global Handwashing Day Planner’s Guide 2018 EN
Global Handwashing Day Planner’s Guide 2018 FR
Global Handwashing Day Planner’s Guide 2018 ES
Clean hands - A recipe for health 2018 report
Infographic: Clean hands – a recipe for health
Global Handwashing Day 2018 Social Media Toolkit
Toolkit
Evidence for
toolkit
Document