Objectives and Target Audience
Objective(s)
Raise awareness on antimicrobial resistance (AMR) in the context of livestock production.
Explain the consequences of inappropriate antibiotic use in animals.
Promote strategies to reduce the need for antibiotics in farming.
Teach principles of responsible antibiotic use.
Introduce the One Health approach and highlight global AMR initiatives.
Explain the consequences of inappropriate antibiotic use in animals.
Promote strategies to reduce the need for antibiotics in farming.
Teach principles of responsible antibiotic use.
Introduce the One Health approach and highlight global AMR initiatives.
Target audience
Farmers and livestock producers
Farmers and food producers
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Website content
courses
Key messages
Why we should care about antibiotic resistance.
Why we should use antibiotics responsibly in animals.
How we should deal with animal diseases.
What global initiatives can help to tackle antibiotic resistance.
Why we should use antibiotics responsibly in animals.
How we should deal with animal diseases.
What global initiatives can help to tackle antibiotic resistance.
Campaign Focus
One Health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents