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Das Portal rund um Antibiotika Alternativen (The portal for antibiotic alternatives)

Title or slogan
Das Portal rund um Antibiotika Alternativen (The portal for antibiotic alternatives)
Publication Year
2017
Leading Institution
Bavarian State Ministry of Health and Care
Source
- Website at https://antibiotika-alternativen.de/
Country/Countries
Germany
Original language
German
Contact e-mail
hallo@visuelle-werte.de
Campaign link
https://antibiotika-alternativen.de/
Objective(s)
To educate on the use and misuse of antibiotics and inform of alternatives, to help combat antimicrobial resistance.
Target audience
General public
Campaign Scope
National
Communication Channels Used
websites/blogs
Online materials
Campaign Material(s)
Leaflets
Website content
Key messages
Antibiotics are not always necessary.

Viral infections (cold, flu, sore throat) do not need antibiotics.

There are safe alternatives and self-care methods.

Responsible use helps prevent resistance
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
People
Bacteria
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Campaign Start Year
2017
Campaign End Year
2023
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Only some materials translated to other languages
Clear, concise key message summaries may help reduce misinterpretation.
A central campaign hub or website can improve discoverability and consistency.
Labelling a “Resources” section may help users find and use materials more easily.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
Limited feedback loop
Limited accessibility
Limited reach / Single channel
No translation to other languages
Not found measurable outcomes or evaluation plan
Easy to locate materials
Call to Action
Dedicated website or online portal

Leaflet Common Cold advice various languages

Evidence for
Leaflet
Document
180102_ViWe_Arena_Antibiotika_Infozept_Erkaeltung_russisch.pdf
180104_ViWe_Arena_Antibiotika_Infozept_Erkaeltung_englisch.pdf
180104_ViWe_Arena_Antibiotika_Infozept_Erkaeltung_tuerkisch.pdf
180116_VisuelleWerte_Arena_Antibiotika_Erkaeltung_arabisch.pdf
Arena_Antibiotika_Infoz Erkaeltung_FR.pdf
Arena_Antibiotika_Infoz Erkaeltung_VI.pdf
Flyer_Erkaeltung.pdf
Source
https://antibiotika-alternativen.de/tipps-infos/
https://www.antibiotika-alternativen.de/downloads/Flyer_Erkaeltung.pdf

Leaflet Bladder Infections advice various languages

Evidence for
Leaflet
Document
180102_ViWe_Arena_Antibiotika_Infozept_Harnweg_russisch.pdf
180104_ViWe_Arena_Antibiotika_Infozept_Harnweg_englisch.pdf
180104_ViWe_Arena_Antibiotika_Infozept_Harnweg_tuerkisch.pdf
180115_VisuelleWerte_Arena_Antibiotika_Harnweg_arabisch.pdf
Arena_Antibiotika_Infoz Harnweg_FR.pdf
Arena_Antibiotika_Infoz Harnweg_VI.pdf
Flyer_Harnwegsinfektion.pdf
Source
https://antibiotika-alternativen.de/tipps-infos/
https://www.antibiotika-alternativen.de/downloads/Flyer_Harnwegsinfektion.pdf

Leaflet Middle ear Infections advice various languages

Evidence for
Leaflet
Document
180102_ViWe_Arena_Antibiotika_Infozept_Mittelohr_russisch.pdf
180104_ViWe_Arena_Antibiotika_Infozept_Mittelohr_englisch.pdf
180104_ViWe_Arena_Antibiotika_Infozept_Mittelohr_tuerkisch.pdf
180115_VisuelleWerte_Arena_Antibiotika_Mittelohr_arabisch.pdf
Arena_Antibiotika_Infoz Mittelohr_FR.pdf
Arena_Antibiotika_Infoz Mittelohr_VI.pdf
Flyer_Mittelohrentzuendung.pdf
Source
https://antibiotika-alternativen.de/tipps-infos/
https://www.antibiotika-alternativen.de/downloads/Flyer_Mittelohrentzuendung.pdf

Leaflet Sinus Infections advice various languages

Evidence for
Leaflet
Document
180102_ViWe_Arena_Antibiotika_Infozept_Sinusitis_russisch.pdf
180104_ViWe_Arena_Antibiotika_Infozept_Sinusitis_englisch.pdf
180104_ViWe_Arena_Antibiotika_Infozept_Sinusitis_tuerkisch.pdf
180115_VisuelleWerte_Arena_Antibiotika_Sinusitis_arabisch.pdf
Arena_Antibiotika_Infoz_Sinusitis_FR.pdf
Arena_Antibiotika_Infoz_Sinusitis_VI.pdf
Flyer_Sinusitis.pdf
Source
https://antibiotika-alternativen.de/tipps-infos/
https://www.antibiotika-alternativen.de/downloads/Flyer_Sinusitis.pdf