Objectives and Target Audience
Objective(s)
1. Educate healthcare staff and caregivers on the difference between asymptomatic bacteriuria (ABU) and urinary tract infections (UTIs).
2. Discourage unnecessary antibiotic use in elderly patients with ABU.
3. Reduce antibiotic resistance by promoting evidence-based decision-making in elderly care.
2. Discourage unnecessary antibiotic use in elderly patients with ABU.
3. Reduce antibiotic resistance by promoting evidence-based decision-making in elderly care.
Target audience
Nurses
Healthcare professionals
Pharmacists
Medical students
Elderly people
Caregivers
Campaign Scope
Regional
Communication Strategy
Communication Channels Used
Printed materials
websites/blogs
Institutional distribution
Campaign Material(s)
Brochure
Campaign Focus
Human health
Campaign Setting
Nursing homes
Elder care environments
Geriatric wards
Assisted living facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Icongraphy
Pedagogical Approach
Educational model applied
Transmissive
Constructivist
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents