Objectives and Target Audience
Objective(s)
Increase global awareness, understanding, and promote best practices in antimicrobial use across One Health stakeholders
Target audience
General public
Healthcare professionals
Policy-makers and government authorities
One Health stakeholders
Campaign Scope
International
Collaborations
Partners or Allies
World Organisation for Animal Health (WOAH)
Food and Agriculture Organization of the United Nations (FAO)
UN Environment Programme (UNEP)
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Webinars
Events
Campaign Material(s)
Webinar
stamps
Banners
social media tiles
Videos
Infographic
Posters
Comic
PAHO
GIFs
NTD tiles
Key messages
"Antimicrobial Resistance (AMR) occurs when bacteria, viruses, fungi and parasites no longer respond to antimicrobial agents."
"As a result of drug resistance, antibiotics and other antimicrobial agents become ineffective and infections become difficult or impossible to treat, increasing the risk of disease spread, severe illness and death."
"Antimicrobial resistance (AMR) is a pressing global health and socioeconomic crisis."
"It has significant impacts on human and animal health, food production and the environment."
"Drug-resistant pathogens pose a threat to everyone, everywhere."
"As a result of drug resistance, antibiotics and other antimicrobial agents become ineffective and infections become difficult or impossible to treat, increasing the risk of disease spread, severe illness and death."
"Antimicrobial resistance (AMR) is a pressing global health and socioeconomic crisis."
"It has significant impacts on human and animal health, food production and the environment."
"Drug-resistant pathogens pose a threat to everyone, everywhere."
Campaign Focus
One Health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Human
Animals
Pill/capsule icons
Environment
Bacteria
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
Yes
Diversity and Inclusion
inclusive materials
Multilingual
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Impact Evaluation
Evaluation methods used
QUANTITATIVE PERFORMANCE ANALYSIS of social media posts
media coverage analysis
Engament of stakeholders
Sentiment analysis
Quantitative impact indicators
participation
Measured results
Sentiment analysis
QUANTITATIVE PERFORMANCE ANALYSIS
QUANTITATIVE PERFORMANCE ANALYSIS
Lessons and Observations
Documents
Documents
Videos and animations link to download (Arabic, Chinese, English, French, Russian, Spanish)
Evidence for
Videos
PAHO Facts English materials
PAHO Infographic English materials
PAHO Posters English materials
PAHO Social Media carousel-GIF English materials
PAHO Social Media Quotes English materials
PAHO Link to Spanish materials
Evidence for
Poster
Social media
Post
Stamps and Branding English materials and link to other (materials) formats
Evidence for
stamps
branding
Document
Stamps and Branding Links to materials in: Arabic, Chinese, French, Russian, Spanish
Evidence for
stamps
branding
Source
Web banners English materials and link to other (materials) formats
Web banners Links to materials in: Arabic, Chinese, French, Russian, Spanish
Evidence for
Banner
Source
Social media tiles - carousel- English materials and link to other (materials) formats
Social media tiles - Social media posts- English materials and link to other (materials) formats
Social media tiles - Threads- English materials and link to other (materials) formats
Social media tiles Links to materials in: Arabic, Chinese, French, Russian, Spanish
Evidence for
Social media
Post
Social media tiles - Quadripartite resources - Links to materials in: Arabic, Chinese, French, Russian, Spanish
Evidence for
Social media
Post
Social media tiles - Quadripartite resources - English materials
GIFs - English materials
GIFs - Links to materials in: Arabic, Chinese, French, Russian, Spanish
Evidence for
GIFs
Report WAAW 2024
Evidence for
Report
Document
Posters - English materials
Posters - Links to materials in: Arabic, Chinese, French, Russian, Spanish
Evidence for
Poster
Infographics - English materials
Evidence for
infographics
Document
Source
Infographics - Links to materials in: Arabic, Chinese, French, Russian, Spanish
Evidence for
infographics
Source
Go Blue for AMR - English materials
Evidence for
Social media
Banner
Document
Slides templates - English materials
Evidence for
slides templates
Document
Comic strips - English materials
Evidence for
comic
Document
NTD tiles - English materials
Evidence for
NTD tiles
Document