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Enfermeria y matronas atencion limpiaesta en tus manos

Title or slogan
Enfermeria y matronas atencion limpiaesta en tus manos
Publication Year
2020
Leading Institution
Agencia Española de Medicamentos y Productos Sanitarios (AEMPS)
Source
https://seguridaddelpaciente.sanidad.gob.es/practicasSeguras/higieneDeManos/jornada.htm
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Galician
Valencian
Catalan
Basque
Campaign link
https://seguridaddelpaciente.sanidad.gob.es/practicasSeguras/higieneDeManos/202…
Objective(s)
To improve adherence to hand hygiene among healthcare professionals, patients, and caregivers in all care settings of the Spanish National Health System (SNS), in order to prevent healthcare-associated infections and the spread of multidrug-resistant bacteria.
Target audience
Nurses
Midwives
Healthcare professionals
Campaign Scope
National
Communication Channels Used
websites/blogs
Posters
Campaign Material(s)
Posters
Key messages
Promote hand hygiene as a simple, effective, and low-cost measure to prevent infections.

Support the implementation of the WHO’s multimodal hand hygiene strategy.

Empower nurses and midwives in their infection prevention roles, especially during COVID-19.

Recognize the daily contribution of all healthcare professionals to infection control.

Maintain and strengthen hand hygiene practices across all health and social care settings.

Increase public awareness of frequent handwashing as a tool to prevent infection transmission.

Celebrate May 5th as a moment to reinforce lasting adherence to hand hygiene.

Campaign Focus
Human health
Campaign Setting
Hospital
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands
Bacteria
Soap
Gel
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Campaign Start Month
5
Campaign Start Year
2020
Campaign End Month
5
Campaign End Year
2020
Replicability
Yes
Content usage license
Conditional reuse license
Campaign Status
Inactive with live site
Evaluation methods used
Social media analytics
Community participation in evaluation
Yes
Measured results
Broad online visibility and amplification of the hand hygiene message via social platforms

High-level stakeholder involvement (ministries, municipalities, hospitals)



Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Community voices or lived experiences not included
No data is provided on behavior change, adherence to hand hygiene, or healthcare-associated infection rates
Clear, concise key message summaries may help reduce misinterpretation.
Multilingual materials may reach more diverse communities.
Disability Accessibility Bias
Language Bias
Poster-based

Limited accessibility features for visually impaired users.

Available only in official languages; no additional translations noted.
Clear messaging
Dedicated website or online portal
Use of visuals and infographics
Accessibility
Call to Action
Some evaluation metrics included
References WHO materials

Materials provided in national official languages

Leaflet for patients