Objectives and Target Audience
Objective(s)
Good practices relating to antibiotic treatments in order to raise awareness of thinking about antibiotic resistance.
Target audience
Healthcare professionals
Prescribers
Doctors
Campaign Scope
Regional
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Game
Key messages
Antibiotics are precious medicines that must be used wisely.
Many infections (like colds and flu) do not require antibiotics.
Misuse leads to resistant bacteria.
Everyone can contribute to preserving antibiotic effectiveness.
Many infections (like colds and flu) do not require antibiotics.
Misuse leads to resistant bacteria.
Everyone can contribute to preserving antibiotic effectiveness.
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Doctors
health care work situations
Patients
Pedagogical Approach
Educational model applied
Gamified
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents