Objectives and Target Audience
Objective(s)
To raise awareness about the need for proper hand hygiene in healthcare settings as a key measure to prevent the spread of potentially fatal infections, particularly sepsis
Target audience
Healthcare professionals
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Posters
Social Media
Campaign Material(s)
Posters
Campaign Focus
Human health
Campaign Setting
Hospital
Healthcare facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands
Gel
Soap
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Facebook post
Evidence for
Campaign
Social media
Document
Posters for professionals in spanish
Evidence for
Campaign
Poster
Document
Posters for professionals in other official languages
Evidence for
Campaign
Poster
Document