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EU project - Multipliers: Fighting Antimicrobial Resistance Together campaign: The dangers of antibiotic misuse and overuse

Title or slogan
EU project - Multipliers: Fighting Antimicrobial Resistance Together campaign: The dangers of antibiotic misuse and overuse
Publication Year
2023
Leading Institution
Rheinische Friedrich-Wilhelms-Universität Bonn
Source
https://paideia-news.com/panepistimio-kyproy/2023/05/07/panep-kyproy-ekstrateia-enimerosis-gia-kindynoys-apo-tin-yperboliki-xrisi-antibiotikon/
https://cordis.europa.eu/project/id/101006255
Country/Countries
Cyprus
Original language
Greek
Available Language(s)
English
Greek
Campaign link
https://multipliers-project.org/ca/fighting-antimicrobial-resistance-together-c…
Objective(s)
To raise awareness of the critical problem of Antimicrobial Resistance (AMR)
Target audience
General public
School Students
Parents / Relatives
Representatives from policymaking institutions
Pharmaceutical and food industry representatives
Campaign Scope
Local/Community
Partners or Allies
The Junior and Senior School
Communication Channels Used
Local press
Podcast
Social Media
Printed materials
Social Media Used
X (Twitter)
Facebook
Instagram
LinkedIn
YouTube
Campaign Material(s)
Posters
Video
Campaign Focus
Human health
Campaign Setting
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Bacteria
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Strategic Alliances
https://multipliers-project.org/ca/
Continuity strategy
One-off campaign
Campaign Start Month
5
Campaign Start Year
2023
Campaign End Month
5
Campaign End Year
2023
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Estimated budget
1 381 375 €
Access point for campaign materials not clearly provided
Campaign webpage or dedicated section not visible
Key messages not clearly indicated
Credibility assumed due to source, no references
Usage rights or licensing not identified
Reporting on results or impact not found
Uncertain whether materials are suitable for reuse
Funding details not disclosed.
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Content complexity level cannot be determined due to lack of access to materials.

No information provided on adaptation of content to different educational levels.

No information provided on whether the content was understandable and usable for diverse audiences, including people with disabilities or low education.






Involving youth and students can help amplify campaign reach.
Creative and interactive formats (e.g., games, art, contests) may boost public participation.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Outcome Bias
Inclusivity Bias
Disability Accessibility Bias
Evaluation Absence Bias
Location Bias
No dedicated website or central resource
Difficult to find materials
Not found measurable outcomes or evaluation plan
Limited accessibility
Multichannel dissemination
Use of visuals and infographics
Active involvement of students (8th graders).

Open, accessible public setting (central square).

Engagement with multiple stakeholders (industry, policymakers, doctors).

Includes direct quotes from students reflecting on their experience, adding authenticity and insight into the educational impact (though no quotes from public participants were provided)