Objectives and Target Audience
Objective(s)
Raise awareness of the threat of antimicrobial resistance in Europe.
Promote prudent antibiotic use among community.
Make the topic more accessible and engaging to 14-16 year old students, touching upon complex issues such as the unpredictability of bacterial mutations and the effect of environmental conditions on bacterial resistance and growth.
Promote prudent antibiotic use among community.
Make the topic more accessible and engaging to 14-16 year old students, touching upon complex issues such as the unpredictability of bacterial mutations and the effect of environmental conditions on bacterial resistance and growth.
Target audience
Students
Teachers
General public
Campaign Scope
European
Collaborations
Partners or Allies
https://multipliers-project.org/our-partners/
Communication Strategy
Communication Channels Used
website
Social Media
Campaign Material(s)
Game (board
rules
play cards
Stickers
tokens)
Key messages
Antibiotics should only be used when prescribed by a certified health professional.
Misuse and overuse of antibiotics accelerate antimicrobial resistance.
AMR is a growing threat to patient safety in Europe.
Misuse and overuse of antibiotics accelerate antimicrobial resistance.
AMR is a growing threat to patient safety in Europe.
Campaign Focus
One Health
Campaign Setting
Schools
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Bacteria
Pedagogical Approach
Educational model applied
Participatory
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Funding
Estimated budget
1 381 375 €
Lessons and Observations
Documents
Documents
Board game - English and Greek
Evidence for
Game
Document
Board game - German
Evidence for
Game
Document