Objectives and Target Audience
Objective(s)
Raise awareness of antibiotic misuse/resistance and support national campaigns promoting prudent use
Target audience
Healthcare professionals
General public
Policy-makers and government authorities
Campaign Scope
International
Communication Strategy
Communication Channels Used
website
Social Media
Campaign Material(s)
Video
infographc
summary of latest data
Key messages
Use antibiotics responsibly — inappropriate use makes bacteria resistant, threatening the effectiveness of treatments.
Campaign Focus
One Health
Campaign Setting
Healthcare facilities
Community
Online
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Medication
Medication boxes
Pill/capsule icons
Bacteria
People
Animals
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Diversity and Inclusion
Multilingual
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Webinar
Evidence for
Webinar
Document
Infographic
Evidence for
infographics
Document
Summary of the latest data
Evidence for
Report
Document