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European Antibiotic Awareness Day (EAAD) 2021: In times of COVID-19, don’t give up on antimicrobial resistance (AMR). Stay united to preserve antimicrobials

Title or slogan
European Antibiotic Awareness Day (EAAD) 2021: In times of COVID-19, don’t give up on antimicrobial resistance (AMR). Stay united to preserve antimicrobials
Publication Year
2021
Leading Institution
European Centre for Disease Prevention and Control (ECDC)
Source
https://antibiotic.ecdc.europa.eu/en/european-antibiotic-awareness-day-eaad-2021
Country/Countries
Europe
Original language
English
Available Language(s)
English
Bulgarian
Czech
Danish
German
Greek
Spanish
Estonian
Finnish
French
Irish
Croatian
Hungarian
Italian
Lithuanian
Latvian
Polish
Portuguese
Romanian
Slovak
Slovenian
Swedish
Contact e-mail
eaad@ecdc.europa.eu
Campaign link
https://antibiotic.ecdc.europa.eu/en/european-antibiotic-awareness-day-eaad-2021
Objective(s)
Raise awareness of antibiotic misuse/resistance and support national campaigns promoting prudent use
Target audience
Healthcare professionals
General public
Policy-makers and government authorities
Campaign Scope
European
Communication Channels Used
websites/blogs
Leaflets
videos
Social Media
Social Media Used
YouTube
Campaign Material(s)
Leaflets
Website content
Videos
key messages
Key messages
Antibiotic resistance is a growing threat — use antibiotics responsibly to ensure they remain effective for future generations.
Campaign Focus
One Health
Campaign Setting
Online
Use of Scientific Evidence
Yes
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Events
18 November
Campaign Start Month
11
Campaign Start Year
2021
Campaign End Month
11
Campaign End Year
2021
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Evaluation methods used
Report
Community participation in evaluation
Yes
Quantitative impact indicators
media mentions
Qualitative impact indicators
People stories
Access point for campaign materials not clearly provided
Funding details not disclosed.
Reporting on results or impact not available
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
No adaptation for different age groups
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Framing messages around personal or family benefits may improve engagement.
Including links to scientific sources may enhance transparency
Including links to scientific sources where relevant may enhance transparency and support users seeking more information.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
International Collaboration Enriches Understanding
Multilingual materials may reach more diverse communities.
Disability Accessibility Bias
Outcome Bias
Accessibility
Clear messaging
Community participation
Endorsements by Trusted Institutions
Regular updates
Supports Public Health Goals Multilingual Accessibility
Use of scientific evidence
Use of visuals and infographics

Campaign videos

Evidence for
Videos
Document
https://www.youtube.com/watch?v=NaZhp3CZk1U&list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx&index=2
https://www.youtube.com/watch?v=KYzjrQX7vZ8&list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx&index=2
https://www.youtube.com/watch?v=FykOjdDDexw&list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx&index=3
https://www.youtube.com/watch?v=xJv9euH0zxs&list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx&index=4
https://www.youtube.com/watch?v=adWS_m9o5L8&list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx&index=5
https://www.youtube.com/watch?v=S_PIMW75Vkk&list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx&index=6
https://www.youtube.com/watch?v=lPfcKmi3QWA&list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx&index=7
https://www.youtube.com/watch?v=n2M7pSceVXY&list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx&index=8
https://www.youtube.com/watch?v=lF6fLfIjyb0&list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx&index=9
https://www.youtube.com/watch?v=IxHHqkl0GxI&list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx&index=10
https://www.youtube.com/watch?v=xIR58aZb0bs&list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx&index=11
https://www.youtube.com/watch?v=xlW681AslE8&list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx&index=12
Source
https://www.youtube.com/playlist?list=PL7X6T30850OjAkO7MerD--88xZlXc-Sdx

Factsheet for general public various languages

Evidence for
Leaflet
Document
factsheet-for-general-public-bg_0.pdf
factsheet-for-general-public-da.pdf
factsheet-for-general-public-de.pdf
factsheet-for-general-public-el.pdf
factsheet-for-general-public-es.pdf
factsheet-for-general-public-et.pdf
factsheet-for-general-public-fi.pdf
factsheet-for-general-public-fr.pdf
factsheet-for-general-public-ga.pdf
factsheet-for-general-public-hr.pdf
factsheet-for-general-public-hu.pdf
factsheet-for-general-public-it.pdf
factsheet-for-general-public-lt.pdf
factsheet-for-general-public-lv.pdf
factsheet-for-general-public-mt.pdf
factsheet-for-general-public-pl.pdf
factsheet-for-general-public-pt.pdf
factsheet-for-general-public-ro.pdf
factsheet-for-general-public-sk.pdf
factsheet-for-general-public-sl.pdf
Source
https://antibiotic.ecdc.europa.eu/sites/default/files/documents/Factsheet-for-general-public.pdf
https://antibiotic.ecdc.europa.eu/en/get-informed/factsheets/factsheet-general-public

Key messages for junior doctors and students

Evidence for
Key messages
Document
key-messages-junior-doctors-students-BG.pdf
key-messages-junior-doctors-students-CS.pdf
key-messages-junior-doctors-students-DA.pdf
key-messages-junior-doctors-students-DE.pdf
key-messages-junior-doctors-students-EL.pdf
key-messages-junior-doctors-students-EN.pdf
key-messages-junior-doctors-students-ES.pdf
key-messages-junior-doctors-students-ET.pdf
key-messages-junior-doctors-students-FI.pdf
key-messages-junior-doctors-students-FR (1).pdf
key-messages-junior-doctors-students-FR.pdf
key-messages-junior-doctors-students-GA.pdf
key-messages-junior-doctors-students-HR.pdf
key-messages-junior-doctors-students-HU.pdf
key-messages-junior-doctors-students-IS.pdf
key-messages-junior-doctors-students-IT.pdf
key-messages-junior-doctors-students-LT.pdf
key-messages-junior-doctors-students-LV.pdf
Key-messages-junior-doctors-students-MK.pdf
key-messages-junior-doctors-students-MT.pdf
Source
https://antibiotic.ecdc.europa.eu/en/get-informed/key-messages/professionals-hospitals/junior-doctors-and-students

Key messages for hospital prescribers

Evidence for
Key messages
Document
Key-messages-hospital-prescribers-BG.pdf
Key-messages-hospital-prescribers-CS.pdf
Key-messages-hospital-prescribers-DA.pdf
Key-messages-hospital-prescribers-DE.pdf
Key-messages-hospital-prescribers-EL.pdf
Key-messages-hospital-prescribers-EN.pdf
Key-messages-hospital-prescribers-ES.pdf
Key-messages-hospital-prescribers-ET.pdf
Key-messages-hospital-prescribers-FI.pdf
Key-messages-hospital-prescribers-FR.pdf
Key-messages-hospital-prescribers-GA.pdf
Key-messages-hospital-prescribers-HR.pdf
Key-messages-hospital-prescribers-HU.pdf
Key-messages-hospital-prescribers-IS.pdf
Key-messages-hospital-prescribers-IT.pdf
Key-messages-hospital-prescribers-LT.pdf
Key-messages-hospital-prescribers-LV.pdf
Key-messages-hospital-prescribers-MK.pdf
Key-messages-hospital-prescribers-MT.pdf
Key-messages-hospital-prescribers-NL.pdf
Source
https://antibiotic.ecdc.europa.eu/en/get-informed/key-messages/professionals-hospitals/hospital-prescribers

Key messages for hospital pharmacists

Evidence for
Key messages
Document
key-messages-hospital-pharmacists-BG.pdf
key-messages-hospital-pharmacists-CS.pdf
key-messages-hospital-pharmacists-DA.pdf
key-messages-hospital-pharmacists-DE.pdf
key-messages-hospital-pharmacists-EL.pdf
key-messages-hospital-pharmacists-EN.pdf
key-messages-hospital-pharmacists-ES.pdf
key-messages-hospital-pharmacists-ET.pdf
key-messages-hospital-pharmacists-FI.pdf
key-messages-hospital-pharmacists-FR.pdf
key-messages-hospital-pharmacists-GA.pdf
key-messages-hospital-pharmacists-HR.pdf
key-messages-hospital-pharmacists-HU.pdf
key-messages-hospital-pharmacists-IS.pdf
key-messages-hospital-pharmacists-IT.pdf
key-messages-hospital-pharmacists-LT.pdf
key-messages-hospital-pharmacists-LV.pdf
key-messages-hospital-pharmacists-MK.pdf
key-messages-hospital-pharmacists-MT.pdf
key-messages-hospital-pharmacists-NL.pdf
Source
https://antibiotic.ecdc.europa.eu/en/get-informed/key-messages/professionals-hospitals/hospital-pharmacists

Key messages for long-term care facilities - physician and managers

Evidence for
Key messages
Document
key-messages-long-term-care-BG.pdf
key-messages-long-term-care-CS.pdf
key-messages-long-term-care-DA.pdf
key-messages-long-term-care-DE.pdf
key-messages-long-term-care-EL.pdf
key-messages-long-term-care-EN.docx
key-messages-long-term-care-ES.pdf
key-messages-long-term-care-ET.pdf
key-messages-long-term-care-FI.pdf
key-messages-long-term-care-FR.pdf
key-messages-long-term-care-GA.pdf
key-messages-long-term-care-HR.pdf
key-messages-long-term-care-HU.pdf
key-messages-long-term-care-IS.pdf
key-messages-long-term-care-IT.pdf
key-messages-long-term-care-LT.pdf
key-messages-long-term-care-LV.pdf
key-messages-long-term-care-MK.pdf
key-messages-long-term-care-MT.pdf
key-messages-long-term-care-NL.pdf
Source
https://antibiotic.ecdc.europa.eu/en/get-informed/key-messages/professionals-hospitals/long-term-care-facilities-physician-and-…

Key messages for intensive care unit - physicians and managers

Evidence for
Key messages
Document
key-messages-intensive-care-BG.pdf
key-messages-intensive-care-CS.pdf
key-messages-intensive-care-DA.pdf
key-messages-intensive-care-DE.pdf
key-messages-intensive-care-EL.pdf
key-messages-intensive-care-EN.pdf
key-messages-intensive-care-ES.pdf
key-messages-intensive-care-ET.pdf
key-messages-intensive-care-FI.pdf
key-messages-intensive-care-FR.pdf
key-messages-intensive-care-GA.pdf
key-messages-intensive-care-HR.pdf
key-messages-intensive-care-HU.pdf
key-messages-intensive-care-IS.pdf
key-messages-intensive-care-IT.pdf
key-messages-intensive-care-LT.pdf
key-messages-intensive-care-LV.pdf
key-messages-intensive-care-MK.pdf
key-messages-intensive-care-MT.pdf
key-messages-intensive-care-NL.pdf
Source
https://antibiotic.ecdc.europa.eu/en/get-informed/key-messages/professionals-hospitals/intensive-care-unit-physicians-and-manag…

Key messages for clinical microbiologists

Evidence for
Key messages
Document
key-messages-clinical-microbiologists-BG.pdf
key-messages-clinical-microbiologists-CS.pdf
key-messages-clinical-microbiologists-DA.pdf
key-messages-clinical-microbiologists-DE.pdf
key-messages-clinical-microbiologists-EL.pdf
key-messages-clinical-microbiologists-EN_0.pdf
key-messages-clinical-microbiologists-ES.pdf
key-messages-clinical-microbiologists-ET.pdf
key-messages-clinical-microbiologists-FI.pdf
key-messages-clinical-microbiologists-FR.pdf
key-messages-clinical-microbiologists-GA.pdf
key-messages-clinical-microbiologists-HR.pdf
key-messages-clinical-microbiologists-HU.pdf
key-messages-clinical-microbiologists-IS.pdf
key-messages-clinical-microbiologists-IT.pdf
key-messages-clinical-microbiologists-LT.pdf
key-messages-clinical-microbiologists-LV.pdf
key-messages-clinical-microbiologists-MK.pdf
key-messages-clinical-microbiologists-MT.pdf
key-messages-clinical-microbiologists-NL.pdf
Source
https://antibiotic.ecdc.europa.eu/en/get-informed/key-messages/professionals-hospitals/clinical-microbiologists