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European Antibiotic Awareness Day (EAAD) 2023: Council Recommendation on stepping up EU actions to combat antimicrobial resistance in a One Health approach

Title or slogan
European Antibiotic Awareness Day (EAAD) 2023: Council Recommendation on stepping up EU actions to combat antimicrobial resistance in a One Health approach
Publication Year
2023
Leading Institution
European Centre for Disease Prevention and Control (ECDC)
Source
https://antibiotic.ecdc.europa.eu/en/about
Country/Countries
Europe
Original language
English
Available Language(s)
English
Contact e-mail
eaad@ecdc.europa.eu
Campaign link
https://antibiotic.ecdc.europa.eu/en/about/past-eaad-campaigns/european-antibio…
https://antibiotic.ecdc.europa.eu/en/en/get-involved-eaad-2023
Objective(s)
Raise awareness of antibiotic misuse/resistance and support national campaigns promoting prudent use
Target audience
Healthcare professionals
Policy-makers and government authorities
General public
Campaign Scope
European
Communication Channels Used
websites/blogs
toolkits
Social Media
Social Media Used
Facebook
Instagram
X (Twitter)
Campaign Material(s)
infographics
Website content
Key messages
Use antibiotics responsibly in humans and animals to help preserve their effectiveness and protect public health.
Campaign Focus
One Health
Campaign Setting
Online
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Pill/capsule icons
Animals
Human
Environment
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Events
18 November
Campaign Start Month
11
Campaign Start Year
2023
Campaign End Month
11
Campaign End Year
2023
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Evaluation methods used
Report
Community participation in evaluation
Yes
Quantitative impact indicators
media mentions
Qualitative impact indicators
People stories
Access point for campaign materials not clearly provided
Funding details not disclosed.
Reporting on results or impact not available
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
No adaptation for different age groups
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Framing messages around personal or family benefits may improve engagement.
Including links to scientific sources may enhance transparency
Including links to scientific sources where relevant may enhance transparency and support users seeking more information.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
International Collaboration Enriches Understanding
Multilingual materials may reach more diverse communities.
Disability Accessibility Bias
Outcome Bias
Accessibility
Clear messaging
Community participation
Endorsements by Trusted Institutions
Regular updates
Supports Public Health Goals Multilingual Accessibility
Use of scientific evidence
Use of visuals and infographics