Objectives and Target Audience
Objective(s)
Use antibiotics correctly, so they remain effective.
Target audience
Pet owners
Campaign Scope
National
Communication Strategy
Communication Channels Used
Printed materials
websites/blogs
Campaign Material(s)
Leaflets
Key messages
Potentially:
Antibiotics save lives.
Bacteria can become resistant if antibiotics are misused.
Antibiotic resistance is a global issue.
Use antibiotics only when prescribed by a veterinarian.
Follow dosage and treatment duration exactly.
Do not demand antibiotics unnecessarily.
Antibiotics only work against bacteria, not viruses.
Some infections can heal without antibiotics.
Improper use can harm animals, humans, and families.
Hygiene is essential before and after treating wounds.
Medication should be stored properly (check labels and expiry dates).
Do not use leftover antibiotics or share them.
Return unused antibiotics to the veterinary practice.
If medication is hard to administer, ask your veterinarian.
Laboratory tests help determine the right treatment.
Observe your animal; consult again if no improvement.
Wear gloves or wash hands when treating animals.
Antibiotics save lives.
Bacteria can become resistant if antibiotics are misused.
Antibiotic resistance is a global issue.
Use antibiotics only when prescribed by a veterinarian.
Follow dosage and treatment duration exactly.
Do not demand antibiotics unnecessarily.
Antibiotics only work against bacteria, not viruses.
Some infections can heal without antibiotics.
Improper use can harm animals, humans, and families.
Hygiene is essential before and after treating wounds.
Medication should be stored properly (check labels and expiry dates).
Do not use leftover antibiotics or share them.
Return unused antibiotics to the veterinary practice.
If medication is hard to administer, ask your veterinarian.
Laboratory tests help determine the right treatment.
Observe your animal; consult again if no improvement.
Wear gloves or wash hands when treating animals.
Campaign Focus
Animal health
Campaign Setting
Veterinary clinics
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Animals
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Pet owners- Leaflets in German, French and Italian
Evidence for
Leaflet
Document
Source