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Frisk utan antibiotika (Healthy without antibiotics)

Title or slogan
Frisk utan antibiotika (Healthy without antibiotics)
Leading Institution
Strama Gävleborg
Source

-Page from region Gavlerg centralizing several resources, including materials to be printed and available online and online trainings: https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapsstod-och-rutiner/smittskydd/strama/
-L

More+ -Page from region Gavlerg centralizing several resources, including materials to be printed and available online and online trainings: https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapsstod-och-rutiner/smittskydd/strama/
-Leaflet available at https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/strama/frisk_utan_antibiotika_affisch.pdf
Country/Countries
Sweden
Original language
Swedish
Available Language(s)
Swedish
Contact e-mail
rg@regiongavleborg.se
Campaign link
https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/st…
https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapssto…
Objective(s)
1. Inform the public that antibiotics are not needed for many common infections.
2. Encourage rest, symptom relief, and natural recovery without unnecessary antibiotic use.
3. Reduce antibiotic resistance through rational use.
Target audience
General public
Campaign Scope
Regional
Communication Channels Used
Printed materials
websites/blogs
Institutional distribution
Campaign Material(s)
Infographic
Key messages
Potentially:
1. You don’t need antibiotics to get well.
2. Most colds, sore throats, and coughs get better on their own.
3. Use rest, hydration, and symptom relief instead.
4. Antibiotics do not work against viruses.
Campaign Focus
Human health
Campaign Setting
Health center
Hospital
Clinics
Pharmacies
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Educational model applied
Transmissive
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Content usage license
Free
Campaign Status
Active
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
1. No evaluation component described or implied.
2. No insights into behavioral change mechanisms.
3. Not interactive or adapted for users with vision impairments.
4. No follow-up mechanisms or feedback collection.
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
1. Visual and concise materials can be powerful for awareness.
2. For higher impact, campaigns should include impact tracking, audience engagement, and context-specific strategies.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Scientific Basis Bias
Vulnerable Groups Bias
1. Medical authority bias: The poster seems to present recommendations without citing scientific sources or guidelines. Relies on the authority of the health institution (Region Gävleborg), assuming public trust without offering detailed justification or evidence for claims.
2. Overgeneralization: The message “You don’t need antibiotics” could be interpreted too broadly, potentially leading some to avoid necessary medical consultation. Doesn't acknowledge exceptional cases (e.g., bacterial complications, immunocompromised individuals).
3. Population bias: Target audience appears to be a general healthy adult population.
4. No mention or accommodation of vulnerable populations, such as: Elderly or People with chronic conditions
5. Cultural bias: Assumes that all recipients: Have basic health literacy. Trust the healthcare system. Understand or have access to the rest and recovery resources suggested (e.g., time off, home care).
5. Access bias: The material is in Swedish, potentially excluding non-Swedish speakers (e.g., migrants or minority groups). .No apparent versions for visually impaired or those with low literacy.



Limited feedback loop
Limited accessibility
Limited reach / Single channel
1. No reference to evaluation or outcome tracking.
2. Lack of engagement: no interactivity or call to action.
3. No tailoring to subgroups (e.g., children, elderly).
Easy to locate materials
Call to Action
1. Simple and accessible language.
2. Clear visual elements (friendly illustrations).
3. Actionable tips (what to do for different symptoms).
4. Addresses a common misconception (need for antibiotics for viral infections).