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The future of antibiotics depends on all of us

Title or slogan
The future of antibiotics depends on all of us
Publication Year
2019
Leading Institution
World Health Organization (WHO)
Source
AMR, antimicrobial resistance, antibiotic awareness, One Health
Country/Countries
International
Original language
English
Available Language(s)
English
Russian
Thai
Chinese
Arabic
French
Spanish
Campaign link
https://www.who.int/campaigns/world-amr-awareness-week/2019
Objective(s)
Increase global awareness, understanding, and promote best practices in antimicrobial use across One Health stakeholders
Target audience
Healthcare professionals
Campaign Scope
Regional
Partners or Allies
World Organisation for Animal Health (WOAH)
Food and Agriculture Organization of the United Nations (FAO)
UN Environment Programme (UNEP)
Communication Channels Used
websites/blogs
Social Media
Events
Social Media Used
X (Twitter)
YouTube
Facebook
LinkedIn
Instagram
Campaign Material(s)
Infographic
Key messages
"Everyone has a role in preserving antibiotics by using them only when truly necessary and following proper guidance."
Campaign Focus
One Health
Campaign Setting
Online
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Human
Animals
Environment
Microbes
Hands washing
Educational model applied
Transmissive
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
Yes
Diversity and Inclusion
inclusive materials
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Events
11-24 November
Campaign Start Month
11
Campaign Start Year
2019
Campaign End Month
11
Campaign End Year
2019
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Access point for campaign materials not clearly provided
Feedback or audience involvement not visible
Funding details not disclosed.
Interactive features not included
Lack of end user engagement
Lack of external validation
Lack of infection tracking
Reporting on results or impact not available
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Reporting on results or impact not found
Single-language with a focused national audience
A central campaign hub or website can improve discoverability and consistency.
International Collaboration Enriches Understanding
Multilingual materials may reach more diverse communities.
Providing multilingual subtitles and adapting materials for diverse accessibility needs could help broaden reach and inclusivity.
Using plain language and visual aids can support health literacy.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Evaluation Absence Bias
Clear messaging
Cross-sectoral educational value
Dedicated website or online portal
Endorsements by Trusted Institutions
Engagement with stakeholders
Global and high-level reach
In-person events may enhance visibility and local engagement
Multichannel dissemination
Multidisciplinary perspective
Regular updates
Use of visuals and infographics

Infographics materials in English and other materials link

Evidence for
infographics
Document
Infographic01.WAAW19.jpg
Infographic02.WAAW19.jpg
Infographic03.WAAW19.jpg
Poster 1. Safe Sex.jpg
Poster 2. Handwashing.jpg
Poster 3. Dentist.jpg
Poster 4. Hand Hygiene.jpg
Poster 5. Vaccination.jpg
Social Still 1.jpg
Social Still 2.jpg
Social Still 3.jpg
Social Still 4.jpg
Source
https://who.canto.global/v/campaigns/album/UFSGK?display=thumbnail&viewIndex=0&gSortingForward=false&gOrderProp=uploadDate&refe…