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Hand hygiene for all

Objective(s)
To promote awareness and action on hand hygiene by sharing targeted, actionable messages on social media for Global Handwashing Day, engaging multiple stakeholder groups and encouraging reflection on the importance of clean hands.
Target audience
General public
Policy-makers and government authorities
Representatives from policymaking institutions
Academic
Campaign Scope
International
Communication Channels Used
websites/blogs
Social Media
Social Media Used
X (Twitter)
Facebook
Campaign Material(s)
Social media posts
Infographic
fact sheets
Key messages
“Happy #GlobalHandwashingDay! Why are clean hands still important to you? Share your responses below!”
“Why are clean hands still important? On this #GlobalHandwashingDay, let’s reflect on the ongoing need for hand hygiene to prevent illness and save lives.”
“This #GlobalHandwashingDay, wash your hands with soap at key moments to prevent infections and the spread of disease.”
“Lead by example! Practice and promote handwashing with soap in your community to protect everyone’s health.”
“Advocate for handwashing facilities with soap and water in all settings. Ensure everyone has access to clean hands.”
“Partners with others to promote handwashing with soap. Let’s join forces to maximize our impact and keep communities healthy.”
“Governments should integrate and budget for hand hygiene in national response and resilience plans, as well as long-term development strategies.”
“Donors should invest in programs that prioritize hand hygiene, promote access to hand hygiene facilities, and support public health and economic resilience.”
“Suppliers should collaborate with governments, health systems, and NGOs to ensure sustainable supply chains for hand hygiene products.”
“Businesses should prioritize hand hygiene for employee health and safety.”
“Institutions should implement a multi-faceted approach for hand hygiene, including promotion, accessible facilities, regular monitoring, and behavior reinforcement.”
“Academics should fill evidence gaps and translate research into practical resources for hand hygiene intervention and program development.”
“Gender influences hand hygiene needs, yet biases persist. This #GlobalHandwashingDay, let’s ensure hand hygiene programs address gender equity.”
“Handwashing stations often overlook people with disabilities. This #GlobalHandwashingDay, let’s create inclusive facilities to show why clean hands are still important for everyone.”
“Good hand hygiene is crucial for combating antimicrobial resistance.”
“Hand hygiene is vital in the fight against neglected tropical diseases. This #GlobalHandwashingDay, let’s strengthen WASH and NTD collaborations.”
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Educational model applied
Transmissive
Participatory
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Year
2020
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Identified gaps
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Lessons learned
Multilingual materials may reach more diverse communities.
Clear, concise key message summaries may help reduce misinterpretation.
Labelling a “Resources” section may help users find and use materials more easily.
A central campaign hub or website can improve discoverability and consistency.
Lessons learned
Integrating broader health and equity themes can expand relevance and engagement
Identified biases
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Identified Weaknesses
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
Identified Strengths
Easy to locate materials
Call to Action
Dedicated website or online portal
Multilingual Accessibility
Identified Strengths
Incorporates integration themes (gender equity, disability inclusion,...)
Documents