Objectives and Target Audience
Objective(s)
Equip healthcare professionals with tools to advocate for responsible antibiotic use.
Strengthen communication between clinicians and patients on AMR.
Support behavioral change towards better prescribing and consumption practices.
Build healthcare sector leadership in tackling AMR.
Strengthen communication between clinicians and patients on AMR.
Support behavioral change towards better prescribing and consumption practices.
Build healthcare sector leadership in tackling AMR.
Target audience
Healthcare professionals
Campaign Scope
International
Communication Strategy
Communication Channels Used
website
Campaign Material(s)
toolkit
Key messages
Healthcare professionals are trusted messengers in the fight against AMR.
Clear communication can reduce unnecessary antibiotic demand.
Responsible prescribing protects patients and preserves antibiotic effectiveness.
A One Health approach is essential.
Clear communication can reduce unnecessary antibiotic demand.
Responsible prescribing protects patients and preserves antibiotic effectiveness.
A One Health approach is essential.
Campaign Focus
One Health
Campaign Setting
Healthcare facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
healthcare professionals
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adults
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents