Objectives and Target Audience
Objective(s)
Provide practical guidance on reducing the need for antibiotics in poultry and dairy farming.
Promote responsible antibiotic use to combat antimicrobial resistance (AMR).
Support improved animal health and production through preventive and good management practices.
Promote responsible antibiotic use to combat antimicrobial resistance (AMR).
Support improved animal health and production through preventive and good management practices.
Target audience
Farmers and food producers
Farmers and livestock producers
Campaign Scope
International
Communication Strategy
Communication Channels Used
Online materials
Campaign Material(s)
Leaflets
Key messages
Antibiotics should not replace good farming practices.
Preventive health measures (cleanliness, vaccination, nutrition) reduce the need for antibiotics.
Antibiotics should only be used with proper diagnosis and veterinary oversight.
Record keeping is essential to monitor antibiotic use and farm health.
Farmers and veterinarians share responsibility for stewardship of antibiotics.
Addressing AMR requires practical, farm-level solutions.
Preventive health measures (cleanliness, vaccination, nutrition) reduce the need for antibiotics.
Antibiotics should only be used with proper diagnosis and veterinary oversight.
Record keeping is essential to monitor antibiotic use and farm health.
Farmers and veterinarians share responsibility for stewardship of antibiotics.
Addressing AMR requires practical, farm-level solutions.
Campaign Focus
Animal health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Animals
Pill/capsule icons
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
How to reduce the use of antibiotics in poultry
Document