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If your doctor says you don’t need an antibiotic, that’s ok.

Objective(s)
Reduce the consume of antibiotics.
Target audience
General public
Campaign Scope
National
Communication Channels Used
website
Campaign Material(s)
Posters
Key messages
Follow your doctor's orders regarding antibiotics use.
Campaign Focus
Human health
Campaign Setting
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Basic
Continuity strategy
One-off campaign
Campaign Start Year
2020
Campaign End Year
2020
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Identified gaps
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Campaign timeline information incomplete or missing
Campaign webpage or dedicated section not visible
Outreach activities not documented
Single-language with a focused national audience
Not all official or widely spoken languages are covered
Frequently Asked Questions (FAQs) section not included
Interactive features not included
Feedback or audience involvement not visible
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Identified gaps
Unable to determine the year from the webpage repository page found that indicated issue date 10/2020

Unable to determine how this campaign was promoted or structured or other materials involved.

No information to understand main objective, target population, key messages, etc.
Identified biases
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
Identified Weaknesses
Limited reach / Single channel
No dedicated website or central resource
Limited accessibility
Not found measurable outcomes or evaluation plan
Identified Strengths
Clear messaging