Objectives and Target Audience
Objective(s)
Raise awareness in Italy about antimicrobial resistance (AMR).
Disseminate European Antibiotic Awareness Day (EAAD) messages.
Present Italian surveillance data on antibiotic use and resistance.
Highlight Italy’s National Action Plan on AMR (PNCAR 2017–2020).
Disseminate European Antibiotic Awareness Day (EAAD) messages.
Present Italian surveillance data on antibiotic use and resistance.
Highlight Italy’s National Action Plan on AMR (PNCAR 2017–2020).
Target audience
General public
Policy makers
Campaign Scope
National
Communication Strategy
Communication Channels Used
website
Campaign Material(s)
Website post
Key messages
Antibiotics must be used responsibly and only when needed.
Misuse fuels resistance, which is a public health emergency.
Italy is among the EU countries with high antibiotic consumption and resistance rates.
Coordinated action is required at national and regional levels.
Misuse fuels resistance, which is a public health emergency.
Italy is among the EU countries with high antibiotic consumption and resistance rates.
Coordinated action is required at national and regional levels.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Design and Content
Use of Scientific Evidence
Yes
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Report
Document