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Informationen für Laien (Information for laypersons)

Title or slogan
Informationen für Laien (Information for laypersons)
Leading Institution
Swiss Center for Antibiotic Resistance
Source
-Page at https://www.anresis.ch/
- for laypersons at https://www.anresis.ch/antibiotic-resistance/information-for-laypersons/
Country/Countries
Switzerland
Original language
German
Available Language(s)
German
Italian
French
English
Campaign link
https://www.anresis.ch/antibiotic-resistance/information-for-laypersons/
Objective(s)
Information in lay language about antibiotics
Target audience
General public
Campaign Scope
Regional
Communication Channels Used
websites/blogs
Campaign Material(s)
Web
Key messages
Antibiotic resistance is the capacity of certain bacteria to adapt themselves to resist the action of antibiotics.
Antibiotic resistance can lead to unwanted complications during the treatment of infections.
Antibiotic resistance is a problem linked to antibiotic consumption.
Antibiotic resistance is a phenomenon compounded by the displacement of people (“one world”).
Antibiotic resistance concerns the fields of human health, animal health and the environment (“one health”).
Antibiotic resistance: The correct use of antibiotics is essential.
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Human silhouettes
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Multilingual materials may reach more diverse communities.
Clear, concise key message summaries may help reduce misinterpretation.
A central campaign hub or website can improve discoverability and consistency.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias


Limited feedback loop
Limited accessibility
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
Call to Action
Multilingual Accessibility
Dedicated website or online portal