Objectives and Target Audience
Objective(s)
A responsible use of antibiotics and the avoidance of antibiotic resistance is the goal of the campaign.
Target audience
Patients
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Leaflets
Printed materials
Campaign Material(s)
Leaflets
Key messages
Taking antibiotics too frequently can lead to resistance and make the medication ineffective.
Antibiotics should only be taken for bacterial infections and are almost never necessary for respiratory infections.
Frequent and incorrect use of antibiotics is one of the main causes of antibiotic resistance.
Antibiotics should only be taken for bacterial infections and are almost never necessary for respiratory infections.
Frequent and incorrect use of antibiotics is one of the main causes of antibiotic resistance.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents