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Iniciativa Vetresponsable - Apartado: Uso responsable de antibióticos (Vetresponsable Initiative – Section: Responsible Use of Antibiotics)

Title or slogan
Iniciativa Vetresponsable - Apartado: Uso responsable de antibióticos (Vetresponsable Initiative – Section: Responsible Use of Antibiotics)
Publication Year
2008
Leading Institution
Agencia Española de Medicamentos y Productos Sanitarios (AEMPS)
Source

About: https://www.vetresponsable.es/vetresponsable-uso-responsable-medicamentos-veterinarios/vetresponsable/que-es-vetresponsable_335_1_ap.html

Use of antibiotic link: https://www.vetresponsable.es/uso-responsable-antibioticos-animales/vetrespons

More+ About: https://www.vetresponsable.es/vetresponsable-uso-responsable-medicamentos-veterinarios/vetresponsable/que-es-vetresponsable_335_1_ap.html

Use of antibiotic link: https://www.vetresponsable.es/uso-responsable-antibioticos-animales/vetresponsable/uso-responsable-de-antibioticos_298_1_ap.html
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Campaign link
https://www.vetresponsable.es/uso-responsable-antibioticos-animales/vetresponsa…
Objective(s)
To preserve the benefits of antibiotics by promoting their responsible use, following the principle:
"as little as possible, as much as necessary."
Target audience
Veterinarians and those working in animal health
General public
Campaign Scope
National
Communication Channels Used
website
Campaign Material(s)
Leaflets
Video
Key messages
It is essential to use antibiotics responsibly, “as little as possible, as much as necessary.”

Campaign Focus
Animal health
Campaign Setting
Community
Veterinary clinics
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human
Animals
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Single-language with a focused national audience
Not all official or widely spoken languages are covered
Usage rights or licensing not identified
Funding details not disclosed.
Reporting on results or impact not found
Outreach activities not documented
Key messages not clearly indicated
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Disability Accessibility Bias
Language Bias
Involvement Bias
Evaluation Absence Bias
Limited accessibility
No translation to other languages
Not found measurable outcomes or evaluation plan
Clear messaging
Dedicated website or online portal
Easy to locate materials