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Innovación y salud pública: retos desde la perspectiva One Health

Objective(s)
To foster multidisciplinary reflection and debate on antimicrobial resistance (AMR) from a One Health perspective, emphasizing vaccination as a key tool in its prevention and encouraging integrated, collaborative public health strategies.
Target audience
Healthcare professionals
One Health stakeholders
Health management professionals
Veterinarians and those working in animal health
Regional stakeholders
Policy-makers and government authorities
Public health researchers and experts
Campaign Scope
National
Partners or Allies
Pfizer
Communication Channels Used
Social Media
websites/blogs
Community events
Social Media Used
YouTube
Campaign Material(s)
Conference
Key messages
AMR is one of the most serious public health challenges globally.

Vaccines are one of the most effective tools to prevent infections and reduce antibiotic use.

The One Health approach—linking human, animal, and environmental health—is essential to address AMR.

AMR must be tackled through public health tools that consider social, economic, and environmental determinants.

Environmental factors, including pollution and climate change, contribute to the spread of resistant bacteria.

Primary care professionals and the pharmaceutical sector play a key role in reaching patients and raising awareness.

Coordinated, multisectoral action is necessary—this issue cannot be solved in isolation.

Prevention is more powerful than treatment; vaccines offer both direct and indirect protection.

A new advisory council will continue advancing strategies that integrate AMR and vaccination.

What is good for the planet is good for human health.

Campaign Focus
One Health
Campaign Setting
Online
Conference centre
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Animals
People
Environment
Bacteria
Educational model applied
Transmissive
Participatory
Content Complexity Level
Specialized
Continuity strategy
One-off campaign
Campaign Start Month
10
Campaign Start Year
2019
Campaign End Month
10
Campaign End Year
2019
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Identified gaps
Credibility assumed due to source, no references
Funding details not disclosed.
Single-language with a focused national audience
Not all official or widely spoken languages are covered
Subtitles or captions missing, limited or unclear
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Key messages not clearly indicated
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Reporting on results or impact not found
Lessons learned
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Cross-sector collaboration (e.g., health, education, environment) may support integrated approaches like One Health.
Identified biases
Disability Accessibility Bias
Evaluation Absence Bias
Language Bias
Identified Weaknesses
Limited reach / Single channel
Limited accessibility
No Measurable Outcomes or Evaluation Plan
Identified Strengths
Use of scientific evidence
Engagement with stakeholders